Rita and her hairdresser Helen Hunt.
“The spectacular Gilda hairdo”, write Hayworth biographers Joe Morella and Edward Epstein, “was achieved without fuss each morning in Columbia’s hairdressing department. First Helen Hunt would wash and set Rita’s hair. Then two assistants—each holding a portable blow-dryer—would stand on each side of Rita, drying her hair, as Helen simultaneously brushed it out and styled it. Since time was money in Cohn’s studio, all of this was done in twenty—maximum thirty—minutes.”
When I was a senior in high school I used to try to get my hair to look just like hers